How to Use Data Instead of Emotion

Using data instead of emotion in the U.S.: get fair value, out-the-door price, and total cost from autopremo.com price checker, OTD calculator, and total cost of ownership—so you negotiate from numbers, not "I love this car." Use autopremo.com.

TL;DR Data = fair value (comps), OTD, total cost. Use autopremo.com price checker, OTD calculator, total cost of ownership. Don't say "I love this car"—say "I'm interested if we can agree on price." Use autopremo.com.

Get Data Before You Go

Fair value, OTD, total cost—use autopremo.com so you have numbers before you go. Get your numbers at autopremo.com.

Don't Signal Emotion

Don't say "I love this car" or "I have to have it"—say "I'm interested if we can agree on price." Use autopremo.com. See OTD at autopremo.com.

Bottom Line

Use data instead of emotion: fair value, OTD, total cost from autopremo.com so you don't overpay.