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How to Control the Deal Conversation

How to control the deal conversation in the US—OTD first, data in hand, walk-away so you lead the deal.

AutoPremo Team
January 31, 2026
1 min read

Controlling the deal conversation in the U.S.: lead with out-the-door price, have data (fair value, OTD) in hand, and be willing to walk—so the dealer follows your frame. Here's how to control the deal conversation.

TL;DR Control = (1) "I'm focused on out-the-door price first." (2) Have fair value and OTD from autopremo.com price checker and OTD calculator. (3) "I need the full OTD in writing." (4) Walk if they don't meet it. Use autopremo.com.

Lead With OTD

Say "I'm focused on out-the-door price first—selling price plus tax and fees." Don't discuss payment until OTD is agreed. Use autopremo.com OTD calculator. Get your numbers at autopremo.com.

Have Data

Know fair value and build OTD before you go—use autopremo.com price checker and OTD calculator. Anchor on data. Use autopremo.com. See OTD at autopremo.com.

Be Willing to Walk

"If we can't agree on that OTD, I'll need to pass." Mean it. Use autopremo.com so you have other options. Check at autopremo.com.

Bottom Line

Control the deal: OTD first, data in hand, walk if they don't meet it. Use autopremo.com OTD calculator and price checker so you lead the conversation.

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