Car Buying Guides & Tips

Expert advice to help you make smarter car buying decisions. From budget planning to ownership costs, we've got you covered.

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Advanced Negotiation (Mid–Bottom Funnel)

Anchoring Tactics Dealers Use

Anchoring tactics dealers use in the US—high first offer, payment focus, trade bundling so you counter with data.

January 31, 20261 min read
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Negotiation & Dealer Psychology

How Dealers Use Confusion to Increase Prices

Dealers in the US use confusion—payment focus, mixed trade-in, add-ons—to increase prices. Here's how it works and how to stay clear.

January 31, 20264 min read
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Conversion & Decision Support

How to Spot Red Flags in Car Deals

How to spot red flags in car deals in the US—price above fair value, no written OTD, payment focus, and pressure tactics so you don't get taken.

January 31, 20263 min read
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Conversion-Focused Content

Last-Minute Tactics Dealers Use

Last-minute tactics dealers use in the US—add-ons at signing, fee bumps; get full OTD in writing and refuse surprise add-ons so you don't overpay.

January 31, 20261 min read
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Negotiation & Dealer Psychology

The Psychology Behind Car Sales Tactics

Understand the psychology behind car sales tactics in the US—anchoring, urgency, payment focus—and how to stay rational when buying.

January 31, 20265 min read
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Negotiation & Dealer Psychology

What Dealers Don't Want You to Calculate

Dealers in the US prefer you don't calculate these numbers—OTD, total interest, trade value, total cost of ownership. Here's what to calculate and why.

January 31, 20264 min read
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Negotiation & Dealer Psychology

Why Dealers Push Monthly Payments (And Why You Shouldn't Care)

Dealers push monthly payment in the US because it hides total cost. Here's why they do it and why you should focus on OTD and total cost instead.

January 31, 20264 min read
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Authority & Thought Leadership

Why the Car Industry Profits From Confusion

Dealers and manufacturers benefit when buyers don't know fair price, invoice, or total cost. Here's how confusion works and how to beat it in the US market.

January 31, 20265 min read
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