Why the Market Decides Car Value, Not Dealers
Why the market decides car value, not dealers, in the US—comps and fair value come from the market; use data so you don't overpay.
Car value in the U.S. is decided by the market—what similar cars sell for—not by what a dealer says. Comps and fair value come from the market; dealers set list price, but market sets value. Here's why the market decides car value, not dealers, and how to use it.
TL;DR Market = comps, median, range for similar cars in your area. That's fair value. Dealers set list price; market sets what buyers actually pay. Use autopremo.com price checker to see market data and fair value. Use autopremo.com so you pay market value, not dealer price.What the Market Is
Market = what similar cars (same make, model, trim, mileage) sell for in your area. Median and range = fair value. Use autopremo.com price checker to see comps and fair value. Get your comps at autopremo.com.
Dealers Set List; Market Sets Value
Dealers set list price. Buyers and sellers set value through actual transactions. If list is above market, you negotiate down or walk. Use autopremo.com so you know market value and don't pay dealer price when it's above market. See fair value at autopremo.com.
How to Use It
Check market (comps, fair value) before you go. Anchor your offer on market. Don't pay above market. Use autopremo.com so you always know what the market says. Check market at autopremo.com.
Bottom Line
The market decides car value, not dealers. Use autopremo.com price checker to see market data and fair value so you pay market value and don't overpay.