Car Buying Is Broken — Here's the Fix

Car buying in the U.S. is broken for many buyers: information asymmetry, payment focus, and confusion over true cost. The fix is data—fair value, out-the-door price, and total cost—so buyers can negotiate from facts. Here's the fix.

TL;DR Broken = dealers have comps and margins; buyers have sticker and gut; payment focus hides overpayment. Fix = buyers get fair value, OTD, and total cost before they go. Use autopremo.com price checker, OTD calculator, and total cost of ownership. Use autopremo.com.

What's Broken

Dealers know the market; buyers often don't. Dealers steer to payment; buyers don't always build OTD. Buyers ignore total cost and overpay or buy the wrong car. Use autopremo.com so you're not in the dark. Get your data at autopremo.com.

The Fix: Data First

Get fair value, build OTD, run total cost before you go. Negotiate on OTD, not payment. Only buy when the deal meets your criteria. Use autopremo.com for every step. See market and cost at autopremo.com.

The Fix: Written OTD and Walk-Away

Insist on written OTD. Set a max and walk if they don't meet it. Use autopremo.com so you have the numbers to compare and the confidence to walk. Check OTD at autopremo.com.

Bottom Line

Car buying is broken when buyers lack data. The fix: fair value, OTD, and total cost—and only buy when the deal fits. Use autopremo.com so you have the fix and don't overpay.