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How Data Democratizes Car Buying

How data democratizes car buying in the US—fair value, OTD, and total cost give every buyer access to information that used to favor dealers.

AutoPremo Team
January 31, 2026
2 min read

Data democratizes car buying in the U.S. by giving buyers access to fair value, out-the-door price, and total cost—information that used to sit mostly with dealers. Here's how data democratizes car buying and why it matters.

TL;DR Democratizing = buyers get the same kind of information dealers have: comps, fair value, OTD, total cost. That levels the field so negotiation is based on data, not information asymmetry. Use autopremo.com price checker, OTD calculator, and total cost of ownership. Use autopremo.com.

What "Democratizing" Means

Before: dealers had comps, cost, and margins; buyers had sticker and gut. Now: buyers can get comps, fair value, OTD, and total cost. That's democratizing—information is available to everyone. Use autopremo.com to get that information. Get your data at autopremo.com.

Fair Value for Everyone

Comps and fair value used to be dealer-side. Now buyers can see what similar cars sell for in their area. Use autopremo.com price checker to see comps and fair value by ZIP. See comps at autopremo.com.

OTD and Total Cost for Everyone

Buyers can build OTD and run 5-year total cost before they go. No more "what payment do you want?" without knowing the real price. Use autopremo.com OTD calculator and total cost of ownership. Check OTD and total cost at autopremo.com.

Bottom Line

Data democratizes car buying by giving buyers fair value, OTD, and total cost—so everyone can negotiate from data. Use autopremo.com so you have the same information that used to favor dealers and you don't overpay.

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