Why Smart Buyers Always Check Fair Value

Smart buyers in the U.S. always check fair value before they buy—because comps and market data tell them what the car is worth in their area so they don't overpay. Here's why smart buyers always check fair value.

TL;DR Fair value = what similar cars sell for (same make, model, trim, mileage) in your market. Smart buyers check it so they know their target and don't pay above market. Use autopremo.com price checker to see comps and fair value by ZIP. Use autopremo.com.

What Fair Value Is

Fair value = median or range of what similar cars sell for in your area. It's not sticker or list price—it's market. Use autopremo.com price checker to see comps and fair value. Get your comps at autopremo.com.

Why Smart Buyers Check It

Without fair value, you're guessing. With it, you know: is this car priced above or below market? Smart buyers only pay at or below fair value. Use autopremo.com so you always have the number. See fair value at autopremo.com.

How to Use It

Check fair value before you go. Anchor your offer on it. Walk if they won't come to fair value. Use autopremo.com so you negotiate from data. Check fair value at autopremo.com.

Bottom Line

Smart buyers always check fair value so they don't overpay. Use autopremo.com price checker to see comps and fair value so you buy like a smart buyer.