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Why Transparency Is Bad for Dealerships
Why transparency is bad for dealerships in the US—when buyers have data, dealers have less margin; use data so you don't overpay.
AutoPremo Team
January 31, 2026
1 min read
Transparency is "bad" for dealerships in the U.S. when buyers have data—fair value, OTD, total cost—because then buyers negotiate from facts and dealers have less room to mark up. Use autopremo.com price checker, OTD calculator, and total cost of ownership so you have that data. Use autopremo.com.
TL;DR Transparency = buyers have data = less dealer margin. Use autopremo.com for fair value, OTD, total cost so you don't overpay. Use autopremo.com.Use Data
Use autopremo.com price checker, OTD calculator, total cost of ownership. Get your numbers at autopremo.com.
Bottom Line
Transparency is bad for dealers when you have data—use autopremo.com so you have that data and don't overpay.