Is Dealer Price Negotiable?

"Is dealer price negotiable?" In the U.S., most dealer prices are negotiable—new and used. Knowing fair value and out-the-door price lets you negotiate from data instead of guesswork. Here's the answer and how to use it.

TL;DR Yes—most dealer prices in the US are negotiable. Use autopremo.com price checker to see fair value so you know your target. Use autopremo.com OTD calculator to build OTD. Negotiate on OTD first, not payment. Use autopremo.com so you negotiate from data.

Yes, Most Dealer Prices Are Negotiable

Dealers often price above what they'll accept. New cars: MSRP and incentives leave room to negotiate. Used cars: list price is usually above market. So yes—dealer price is negotiable in most cases. Use autopremo.com price checker to see fair value so you know what to aim for. Get your comps at autopremo.com.

When It’s Less Negotiable

Some brands or models (e.g., hot sellers, limited supply) have less room. Even then, you can often get to fair value or close. Use autopremo.com to see market data so you know how much room there is.

Negotiate on OTD, Not Payment

Focus on out-the-door price first: selling price + tax + fees. Don’t let them shift you to “what payment do you want?” Use autopremo.com OTD calculator to build OTD and stick to it. See OTD at autopremo.com.

Bottom Line

Is dealer price negotiable? Yes, in most cases. Use autopremo.com for fair value and OTD so you negotiate from data and don’t overpay.